Data Privacy Policy

Privacy Policy

Data Protection

It is usually possible to use our website without providing personal data. Collection of personal information on our site (e.g. name, address or email address) is, as much as possible, voluntary. This data is not shared with third parties without your express approval.

We point out that sharing data on the Internet (e.g. communicating via email) can have gaps in security. It is not possible to ensure complete protection against access by third parties.

The third party use of contact information published as part of the disclaimer in order to send unsolicited advertising and information materials is expressly prohibited. The operators of the website expressly reserve the right to pursue legal steps in the event of unsolicited sending of advertising information, such as through spam mail.

Purpose of Registering

We offer you the opportunity to sign up for our website. The information entered when signing up, as shown in the registration form is collected and stored solely for use by our website. When signing up for our website, we also store your IP address and the date and time you registered. This serves to protect us in the event a third party improperly and without your knowledge makes use of your data to sign up for our site. None of this information is transferred to third parties. Nor is any of this information matched to any information that may be collected by other components of our website.


Our website offers you the opportunity to subscribe to our newsletter. The newsletter provides you periodically with information about our services. To receive our newsletter, we require a valid email address. We will review the email address you provide for the purpose of determining whether you are in fact the owner of the email address provided or whether the actual owner of said address is authorized to receive the newsletter. When subscribing to our newsletter, we will store your IP address as well as the date and time you subscribed. This serves to protect us in the event a third party improperly and without your knowledge makes use of your email address to subscribe to our newsletter. We will not collect any other data. The data thereby collected is used solely for the purpose of receiving our newsletter. No data is transferred to third parties. Nor is any of this information matched to any information that other components of our website may collect. You may cancel your subscription to the newsletter at any time. You will find additional details in the email confirming your subscription as well as in each newsletter.

Online marketing und digital communication with HubSpot

On our website and blog we use the HubSpot marketing automation software of the American company Hubspot Inc., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland (hereinafter referred to as “HubSpot”). HubSpot is an integrated software solution by which we cover different aspects of our digital marketing, sales and customer relation management. Furthermore we use the tool for analytical purposes of our web offer in order to optimize it and to offer you the best possible and user-friendly service.

We use HubSpot for:

  • registration form and contact form
  • landing pages which are used as part of an advertising campaign and contain interaction possibilities such as registration or download of white papers
  • social media linking and/or social media sharing
  • evaluating the usage of our web pages (e.g. access, pages visited, dwelling time, etc.) as well as for evaluating the usage of our newsletter (opening rate, click rate, unsubscribe, etc.)

For detailed information on the scope of the data processing, the legal basis, the purpose, the storage period as well as possibilities of objection please refer to sections 3.1 to 3.6.

The contents of our web pages as well as your personal data which you provide, e.g. when using our contact form or subscribing to our newsletter, are stored on the servers of our software partner HubSpot.

Of course HubSpot also uses “cookies” which are saved on your computer and allow us to analyze your usage of the website. The information gathered (e.g. IP address, geographical location, type of browser, duration of the visit and pages viewed) is evaluated by HubSpot on our behalf so that we can generate reports on the visit and the pages viewed and can therefore improve our online presence. If you generally do not want HubSpot to record your activities on our website and our blog, you can deny it in the cookie message appearing during the first visit to our pages.

Any information gathered by us is subject to this Data Privacy Statement. HubSpot is certified under the terms of the “EU – U.S. Privacy Shield Frameworks” and is subject to the TRUSTe’s Privacy Seal as well as “U.S. – Swiss Safe Harbor” framework. This means that any processing of personal data by certified companies in the non-European region conforms to European data protection standards.

More information on HubSpot’s data protection regulations can be found here.

More information by HubSpot regarding the EU data protection regulations can be found here.

More information on the cookies used by HubSpot can be found here.

Technical data collected during the use of the registration and contact form:

  • IP address
  • Time of subscription and declaration of consent
  • Webform

In the context of the registration process we will obtain your consent to the processing of the data.

If you provide us with your personal data during the registration, these data are always disclosed on an explicitly voluntary basis. Art. 6 (1) lit. a GDPR serves as a legal basis for the processing.

Your personal data will exclusively be used for regular dispatch and will not be passed on to any unauthorized third parties. The data will be stored in our marketing automation tool HubSpot for as long as the subscription is active. You always have the possibility to withdraw your consent to the processing of your data. Every newsletter contains an unsubscribe link. Furthermore, you can always send an e-mail to contact[at]consumerfair[dot]co[dot]za, marketing[at]isqi[dot]org or andrea[dot]steppuhn[at]isqi[dot]org.

and inform us of your withdrawal. All personal data stored will immediately be deleted in the event of withdrawal of the consent to data processing and simultaneous application for erasure of data.

Analytical data and reporting

Using HubSpot we can carry out the following analytical collections and evaluations, among other things:

  • the activity on our web pages and our blog
  • number of page views and dwelling time of the website visitor
  • click path of the respective visitor
  • downloads of files provided via the website
  • visits to landing pages
  • opening rates of e-mails from newsletters and campaigns

By using the website you declare your consent to the collection of analytical data. You can always unsubscribe from the Hubspot tracking using the “DO NOT TRACK” button in the cookie message.

HubSpot log files

Whenever calling up websites/landing pages created using HubSpot, HubSpot automatically generates so-called logfiles. Among other things, the log files can contain the following information: IP address, browser, operating system, internet provider, pages visited, etc. The collection of data serves to optimize the pages, to ensure the security of the web pages as well as to create general statistics on the use of pages created with HubSpot. The data collected automatically are linked with personal data stored in HubSpot. The legal basis for the storage of the data in log files is Art. 6 (1) lit. f GDPR. The data will be deleted after 180 days and during this period, only authenticated IT personnel of HubSpot have access to the log files.


Our website makes use of so-called cookies in order to recognize repeat use of our website by the same user/internet connection subscriber. Cookies are small text files that your internet browser downloads and stores on your computer. They are used to improve our website and services. In most cases these are so-called “session cookies” that are deleted once you leave our website.

To an extent, however, these cookies also pass along information used to automatically recognize you. Recognition occurs through an IP address saved to the cookies. The information thereby obtained is used to improve our services and to expedite your access to the website.

You can prevent cookies from being installed by adjusting the settings on your browser software accordingly. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our website.

Privacy statement for the use of Facebook plugins (‘Like’ button)

Plugins for the social network, Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA), are integrated into our pages. You can recognize the Facebook plugins via the Facebook logo or “Like button” on our site. You can find an overview of Facebook plugins here:

When you visit our site, the plugin creates a direct link between your browser and the Facebook server. Facebook is therefore informed that you, with your IP address, have visited our site. If you click on the Facebook “Like button” whilst logged into your Facebook account, you can link our Facebook page’s content with your Facebook profile. This allows Facebook to assign your visit to our site to your user account. Please note that as site operators we have no knowledge of the content of transmitted data or its use by Facebook. More information can be found in the Facebook privacy statement

If you do not want Facebook to be able to link your visit to our site with your account, please log out of your Facebook account beforehand.

Privacy statement for the use of Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files which are saved on your computer and which enable the analysis of your use of the website. The information generated by the cookie on your use of this website is usually transferred to a Google server in the USA and saved there. If you have activated IP anonymization on this website, your IP address will be truncated by Google to show that you are in a European Union member state or another country which is party to the Agreement on the European Economic Area.

Only in exceptional cases is your full IP address sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google uses this information to assess your website use, create reports on website activities and to provide the website operator with other services relating to website and internet use. The IP address transmitted from your browser as part of Google Analytics will not be merged together with other Google data.

You can prevent the saving of cookies by changing your browser settings; however, we would like to point out that this will stop you from being able to fully utilise all of this website’s functions. You can also prevent the information generated by the cookies and related to your use of the website (incl. your IP address) from being sent to Google and processed by Google, by downloading and installing the browser plugin from this page:

Disclosure, deletion, blocking

You always have the right to free information about your saved personal data, its origin and recipient and the purpose of the data processing, as well as the right to amend, block or delete this data. For this information or for further questions on the topic of personal data, please feel free to contact the website operator at the address provided in the Disclaimer.